Evolve Research

Evolve Research

Overview

We spoke with Kevin Jessop, CEO of Evolve Research, about his team's experience using the QuestionPro platform. In addition to sharing feedback about working with QuestionPro, Kevin focused on how the platform helps Evolve streamline complex research processes, deliver faster client insights, and maintain a highly customized, flexible approach to behavioral marketing and research projects.

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Objective

Evolve Research needed a research platform that struck the right balance between flexibility, advanced functionality, and an intuitive user experience. The goal was to support both complex and straightforward survey methodologies, such as MaxDiff analysis, custom logic, and segmentation, while accelerating reporting turnaround times and improving the way insights were delivered to clients. Just as critical, they sought a vendor with a strong reputation for responsive, people-first customer support.

Challenges

Evolve’s main challenges included finding a cost-effective research solution without compromising on customization, advanced capabilities, or service quality. They needed more control over survey programming and the flexibility to implement specialized methodologies efficiently.

Additionally, having access to timely and knowledgeable support was a must, given the complexity of some of their client projects and the need for occasional tailored technical solutions.

Overview of QuestionPro solutions

1. Research Edition + QuestionPro BI
2. Multilingual surveys
3. Advanced branching and looping logic
4. Conjoint, MaxDiff, and Gap Analysis tools
5. Segmentation and custom question flows
6. Auto-focus for matrix questions to minimize bias
7. Fast, client-ready dashboards
8. Personal training and technical support

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About QuestionPro

QuestionPro is an enterprise-grade platform, developed for two decades in close alignment with the needs of our customers in experience management, market research, and scientific research. With over 4 million users across 100+ countries, QuestionPro is one of the most trusted survey and analytics solutions worldwide. Our expertise spans Market Research, Customer Experience, and Employee Experience, providing tools that support agile, high-quality research initiatives at every scale.