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Create A Survey Using Demographic Questions

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What are demographic questions? Demographic questions gather data about specific attributes of your surveys respondents. Some common characteristics that are often asked are gender, age, height, weight, marital status, family status, education level, occupation and job title. Demographics are usually thrown in towards the end of the survey. Tying specific demographics to various answers can provide you with compelling data when analyzed.

The QuestionPro Survey Creation Process

creation

Create. With over 50 survey templates to select for full customization, you can pick any one, change the color and theme, in addition to adding your own survey questions.

distribution

Distribute. When you're finished making your survey, pick a variety of ways to send your survey out, which includes QR codes, social media, email, and even printing your own signs and flyers.

analysis

Analyze. Begin analyzing your survey results using the built in real-time summary. If you happen to need advanced analysis, just simply export your results to SPSS or Excel.

Click here to view our selection of survey templates.

Video

Watch the 1-minute tour

Different Types of Demographics

Using Demographic Questions
Age or Age Range

If you are collecting psychographic information such as buying habits and wish to know how old respondents if they would perform a specific action, most likely, buying a product or service.

Psychographic Attributes
Height and Weight

Maybe you're conducting a health related survey and need to know the current weight and height of the respondents could lead to some interesting or predictable patterns.

Demographic Information
Income

You should know what people with money would think about your company building a resort community in the middle of the desert.

Marital Status Information
Marital Status

Obtaining marital status information can help you discover how someone married might think about a particular subject, as opposed to someone unmarried or divorced.

Creating Surveys Using Demographic Questions

Creating questionnaires using QuestionPro is simple using the intuitive interface provided. To help you get started right away, we've added a short video clip to illustrate exactly what you need to do. Following these steps will get you on the right path:

Step 1: Create an account with QuestionPro. The process is free and takes just seconds.
Step 2: Click on "Create a Survey" towards the top of the page;
Step 3: From here, you can choose a template from the library, upload questions you already have or begin from a blank template. Click here to check out various template examples, including those that use demographic questions.

Survey Creation In QuestionPro

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Asking Demographic Questions - Things to Consider

QuestionPro's process for survey creation allows for fast and effective questionnaires to be produced. There are many other features that make QuestionPro stand out among other survey creators. If you're browsing other providers, think about the following questions:

Production

What's it like to sign up for an account? Is the process quick and take only a few seconds? Do they allow you to use your email and your social media accounts like Facebook and LinkedIn for signing up? Once your account is created and you're ready to start creating your surveys, what sort of options do you have?

If you go with QuestionPro, you can have all of this available to you, plus much more!

Distribution

How many different options for distribution do you have for administering your survey? If you don't have any respondents, can you purchase a sample of people within a particular demographic? Let's say you do know who you want your respondents to be. If you have their email addresses, are you able to copy and paste them into a list that you can manage for distribution of future questionnaires?

QuestionPro provides you with everything above and more.

Reporting

As your responses are being collected and you start seeing results come in, what sort of reporting and analysis does the survey creator offer? Can you quickly see how many people started and completed your survey with the average time it took them to finish? If you need to a quick report to show to your boss, are you able to create a word cloud or infographic with just a single click?

With QuestionPro, you can easily do all of the above.

Production

What's it like to sign up for an account? Is the process quick and take only a few seconds? Do they allow you to use your email and your social media accounts like Facebook and LinkedIn for signing up? Once your account is created and you're ready to start creating your surveys, what sort of options do you have?

If you go with QuestionPro, you can have all of this available to you, plus much more!

Distribution

How many different options for distribution do you have for administering your survey? If you don't have any respondents, can you purchase a sample of people within a particular demographic? Let's say you do know who you want your respondents to be. If you have their email addresses, are you able to copy and paste them into a list that you can manage for distribution of future questionnaires?

QuestionPro provides you with everything above and more.

Reporting

As your responses are being collected and you start seeing results come in, what sort of reporting and analysis does the survey creator offer? Can you quickly see how many people started and completed your survey with the average time it took them to finish? If you need to a quick report to show to your boss, are you able to create a word cloud or infographic with just a single click?

With QuestionPro, you can easily do all of the above.

Utilizing Demographics Questions With Your QuestionPro Surveys - The Process

Creating Surveys With Demographics
Questionnaire Creation

Your first step is to create an account with QuestionPro: the process only takes a few seconds and is free. Once in, you can choose a variety of survey creation options, such as browsing the survey template library for ideas, importing questions you may want to use or starting from a blank template. While editing, you can choose from over 30 question types, in addition to rearranging and adding branch logic. You also have various color customization options to choose from.

Sending Out Your Survey
Results Gathering

When your survey is completed and ready to be sent out, you can choose from many forms of distribution. QuestionPro allows you to create email lists that you can manage for future questionnaires. In addition, sending your survey across multiple social media channels such as Facebook or LinkedIn is easy and only take a few seconds. You are given the direct link to your survey, so you can have direct access to the questionnaire itself to easily give it to anyone.

Analyzing Demographical Information
Reports and Analysis

As your results are being collected, you are able to see a snapshot view of your survey, informing you of how many people took your survey, how many started and how many completed. In terms of analysis, you are able to perform trend or TURF analysis within the interface itself. You can also export your raw data for more in-depth analysis in Excel or SPSS. For reports, with just a single click you can create an awesome looking infographic or word cloud.

Demographic questions in surveys provided by QuestionPro