TURF Top/Down reach shows you how many potential clients you would reach if you focused on any one particular item.
Reach can be further segmented in following buckets:
Start Reach: This is the reach for all respondents who started the survey and answerd this question but did not complete the survey.
Completed Reach: This is the reach for all respondents who answered this question and have COMPLETED the survey i.e. gone through the last question in the survey.
Respondent Reach: This is the reach for all respondents who answerd this question.
To access TURF analysis go to: Login » Surveys (Select Survey) » Analytics
Click on TURF Analysis under Analysis dropdown menu.
Select the question for TURF analysis.